Before you can price your lash lift services, it’s crucial to understand all the costs involved. This includes the products, tools, and overhead costs such as electricity and rent. Break down your costs per treatment, which should include:

Product costs:

• Lash lift kits, serums, and other necessary supplies.

Labor costs:

• The time spent by the technician performing the lash lift. Don’t forget to factor in their hourly wage or the salary portion of the cost.

Overheads:

• Rent, utilities, marketing, and other fixed costs. Estimate how much of these should be allocated to each lash lift treatment based on your average number of clients.

Knowing these numbers will give you a strong foundation for setting a price that covers your costs and generates a profit.

To avoid overpricing or underpricing, research what other salons in your area charge for lash lift services. Take a look at competitors’ websites, Google listings, and even social media pages. Make note of:

Pricing range:

• What’s the average price in your area for a lash lift?

Market position:

• Are your competitors positioning themselves as budget-friendly, mid-tier, or premium salons?

Inclusions:

• Are there any added value services, like a lash tint or aftercare products, that competitors include?

This research will help you understand where you fit in the market and how much clients are willing to pay.

Your level of expertise plays a significant role in how you price your services. If you have years of experience, a solid client base, and positive reviews, you can justify charging a premium price.

On the other hand, if you’re newer to lash lifting or haven’t built a strong reputation yet, you may want to start with competitive pricing to attract clients and build your portfolio.

Lash lifts are often seen as a luxury beauty service, so your pricing should reflect the value you’re offering. This includes the overall experience your clients receive:

Salon ambiance:

• Is your salon a high-end, relaxing environment? If so, clients may expect a premium price for that experience.

Customer service:

• How well do you care for your clients before, during, and after their treatment? Exceptional service can justify a higher price point.

Added perks:

• Offering complimentary aftercare kits, consultations, or refreshments can differentiate your salon and add value to your lash lift service.

A great customer experience can make clients feel like they’re getting more than just a treatment—it’s an investment in their beauty and self-care.

Once you’ve set your initial price, don’t be afraid to test and adjust. Keep an eye on how well your services are selling and gather client feedback. If your appointments are booking up too fast, it may be a sign you can increase your prices. Conversely, if bookings are slow, you may need to lower your price or introduce promotions to encourage bookings.

Consider experimenting with pricing strategies such as:

Introductory rates:

• Offer new clients a discount on their first lash lift to encourage them to try your service.

Package deals:

• Bundle lash lifts with other services, such as brow shaping or tinting, for a discounted rate.

Loyalty programs:

• Offer repeat customers a discount after a certain number of treatments, which encourages repeat business and builds client loyalty.

It’s important to set a price that ensures you make a profit, not just break even. As a general rule of thumb, aim for a profit margin of at least 30-50%. For example, if your costs (product, labor, overhead) for a lash lift total $50, your service price should be between $75 to $100 to ensure a healthy profit margin.

Pricing your lash lift services is more than just covering costs — it’s about reflecting the quality of your work and positioning your salon as the go-to place for lash care. With Insightful Sums, you can easily work out your costings, quickly determine if you are making a profit on your services, and factor in any discounts.

Insightful Sums helps you test and adjust your prices, ensuring you hit the right price point that drives sales and boosts your business. Pricing doesn’t have to be a guessing game. Insightful Sums gives you the clarity and confidence to make informed decisions that lead to growth.